At 14, I got my first SLR camera and Super 8. Since then, I've been spending my pocket money on film – and photos, videos, and music became my way of expressing myself and capturing my own life.
For nearly 25 years as a Creative Director, I've worked with the world's best agencies, developing film concepts and campaigns for major global brands alongside renowned directors and photographers. Beyond the creative awards, I've collected experience and extraordinary moments.
In 2025, I decided to pick up the camera myself again and do what I'd been missing working for big brands: spontaneity, focus on moments, and inviting chance as a valuable assistant.
I see myself as a documentarian and observer, trying to share my own view of the world with you. My love for cinema flows into cinematic composition and color. Simply put: I see with the camera, but think in film. Because life is a film. And every moment is a frame.
That's why I love accompanying people who want to live and experience their lives – on the mountain, on the slopes, freeriding, hiking, whatever. Pro or passionate hobbyist doesn't matter. My goal: that my photos show you what a beautiful, extraordinary life you have.